Much has been said about all of the variables that have an effect on a FansRaise campaign. Some of these factors include:
- Type of campaign (ranging from very specific goals to general needs)
- Timing of the year
- Socio-economic demographics of the region
- “Awesomeness” of the campaign page
- The emails to donors (how customized?)
I am going to share a quick tip with you. While some of these items above need to be considered, they are actually fairly unimportant in the totality of a campaign:
The single-most important factor that dictates success – student ownership
We’ve written about this in the past, at length:
Using marching programs to emphasize student ownership
Getting kids involved using the ‘Jedi Mind Trick’
How to make fundraising a game
Why students do/don’t participate in fundraising
When you engage in fundraising with your large group (performing ensemble), you are already taking advantage of your BIGGEST advantage – which is a large group of motivated students that care about their activity and are typically bright, motivated achievers.
Follow the steps that we outline in our new $10,000 Blueprint for more ideas on how to leverage your members for incredible results: