Much has been said about all of the variables that have an effect on a FansRaise campaign. Some of these factors include:

• Type of campaign (ranging from very specific goals to general needs)
• Timing of the year
• Socio-economic demographics of the region
• “Awesomeness” of the campaign page
• The emails to donors (how customized?)

 

I am going to share a quick tip with you. While some of these items above need to be considered, they are actually fairly unimportant in the totality of a campaign:

The single-most important factor that dictates success – student ownership

 

We’ve written about this in the past, at length:

Using marching programs to emphasize student ownership

Getting kids involved using the ‘Jedi Mind Trick’

How to make fundraising a game

Why students do/don’t participate in fundraising

 

When you engage in fundraising with your large group (performing ensemble), you are already taking advantage of your BIGGEST advantage – which is a large group of motivated students that care about their activity and are typically bright, motivated achievers.

Follow the steps that we outline in our new $10,000 Blueprint for more ideas on how to leverage your members for incredible results: