Your Friday FansRaise Tip – Incentivize Larger Donations

It’s a well-established fact that working harder AND smarter is the best path to success in just about all things. Crowdfunding campaigns are no different.

When you plan and execute a campaign properly, your campaign will be brought to many dozens, or even HUNDREDS of new donors. They will read your campaign page and then make a decision – sometimes within a fraction of a second – How much should I donate?

That snap decision is made in the moment, and believe it or not, you actually DO have the ability to influence that important decision right then and there.


Use a tiered “incentivization” grid for larger donations…

Campaigns that use a grid, like the ones below from our friends at Cy-Fair High School and the Genesis Drum and Bugle Corps perform extremely well. Your average donation will increase BY FACTORS, as donors will find a tier that is comfortable for them while also stretching the amount beyond what they would have otherwise donated on their own!

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Both of these grids are extremely simple to put together graphically, and with just a little pre-planning, any ensemble can come up with similar donation tiers that make sense financially.

If a generic campaign (WITHOUT the above tiers) nets an average donation of $25 improves their average donation to $50 or more, YOU’VE DOUBLED YOUR CAMPAIGN.

Let your campaign work both SMARTER and HARDER by “suggesting” donation amounts to your donors. 



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